Sports Illustrated announced mass layoffs, as critics revived backlash that the magazine faced after it partnered with trans model Kim Petras for its 2023 Swimsuit Edition.After a tumultuous past several months in which the magazine also endured an AI-scandal, it will lay off a huge portion, if not all, of its staff.
As the print magazine struggled to transition into the digital media landscape, a November report by Futurism, a science and technology news site, accused Sports Illustrated of publishing AI-generated articles.
The magazine said the claims were "not accurate" after the story broke.On Friday, the Sports Illustrated Union and The NewsGuild of New York announced in a joint statement that the magazine's employees were notified earlier in the day that The Arena Group, publisher of Sports Illustrated, "is planning to lay off a significant number, possibly all, of the Guild-represented workers at SI."The decision was a result of Authentic Brands Group (ABG), which bought Sports Illustrated in 2019, "revoking Arena's license to publish SI."Earlier this month, the Arena Group failed to pay ABG $3.75 million, which was a breach of its licensing agreement.
ABG told Arena Group in a letter on Thursday that it was terminating the Sports Illustrated license.After the layoffs were announced, conservative podcaster Tim Pool wrote on X, formerly Twitter, "They put a dude with t**s on the cover so I'm not surprised."X user @ace_indy_biz, a supporter of former President Donald Trump, wrote, "Go woke go broke.