Richard Madeley appeared to be visibly moved during a heartfelt discussion with Pride of Britain winner Agnes Nisbett on Good Morning Britain.
Agnes, known for her outstanding work both as a midwife and as an advocator for changing perceptions of stillborn deaths in the UK, took home the Community Pride of Britain award.
During her conversation with hosts Susanna Reid and Richard Madeley, she insisted more efforts are required to support mothers who grieve.
While seeking an insight into her lifelong dedication to altering how stillbirths are approached, Richard questioned Agnes closely on her professional and personal motivations behind her advocacy, becoming clearly emotional as the interview progressed.