Take a spin through the conservative media ecosystem — or listen to most of the Republican presidential primary field — and you’ll learn one major takeaway: The “woke mind virus” has fully infected America’s largest corporations.
A non-exhaustive list of companies that personalities on Fox News have derisively called “woke” over the last couple years — for reasons spanning featuring trans people in ad campaigns to running corporate DEI programs — includes Bud Light, Hershey’s, Pizza Hut, Walmart, Nike, Kaiser Permanente, Chick-Fil-A, the whole airline industry and the weapons manufacturer Lockheed Martin.Naturally, conservative influencers are taking the opportunity to make a quick buck and a political statement (in the same way you might find liberals desperately trying to find bidders for their Ruth Bader Ginsburg Christmas ornaments).
A slate of alternative “anti-woke” brands of chocolate, beer and other sundry goods you might normally buy at your local Target have proliferated across the internet in recent months to meet the boycotters’ needs.
Jeremy Boreing, the co-founder of the conservative media company the Daily Wire, launched a skincare and razor brand and followed it up with “she/her” and “he/him” chocolates — you can guess which variety comes with nuts.