The culture wars have come for corporate America. In the days and weeks leading up to Pride Month, right-wing critics have levied boycotts and even threats of violence at Bud Light, Target and Kohl’s for merchandise and marketing campaigns affiliated with the L.G.B.T.Q.
community. Even Chick-fil-A, the chicken-sandwich seller that has historically been aligned with conservative causes, drew sudden condemnation for an existing diversity, equity and inclusion policy.
Companies are rarely exemplars of courage, and some — particularly Anheuser-Busch, Bud Light’s brewer — switched course almost immediately.
But the noise is obscuring a bigger transformation amid the growing politicization of big business. Big businesses are increasingly being forced to take sides, and the realities of doing business with modern-day consumers and employees are increasingly pushing some companies to side with the L.G.B.T.Q.