Lauren Boebert from Colorado has joined conservatives' calls to boycott Target over its "tuck-friendly" swimsuits, which have sparked anger among some customers.Target, the seventh largest retailer in the U.S., included the swimsuits in its seasonal collection of clothes for 2023's Pride season.
The item soon became hugely controversial, especially as many on social media falsely claimed the swimsuits were aimed at kids or were available in kids' sizes.
Target later confirmed to the Associated Press that kids' swimsuits in the Pride collection did not include the "tuck-friendly" label.Social media users shared videos and images of the one-piece swimsuits—which have a bright pink, orange, green, and blue colorblock pattern—and black swim bottoms with colorful stitches featuring a tag that reads "Tuck-Friendly Construction" and "Extra Crotch Coverage." Tuck-friendly clothes allow trans women who have not had a gender-affirming operation to conceal their private parts.Many claimed that the swimsuits were aimed at kids and called for a boycott of the retailer, similar to calls made recently about Bud Light and Nike over sponsorship deals and promotional campaigns featuring trans advocates and influencers.Bud Light suffered some sales losses between March and April, after conservatives accused the brand of betraying its core customers for offering a paid sponsorship deal to trans activist and social media influencer Dylan Mulvaney.Boebert has supported calls to boycott Target next, sharing an article on Twitter which quoted a social media user saying that the retailer deserved "the Bud Light treatment.""Why support woke corporations that hate you?" Boebert wrote on Twitter on Monday. "Target won't be getting another dollar.