Lil Nas X flaunts his buff biceps in new YSL campaign celebrating “modern masculinity”
Lil Nas X is flexing his muscles to help guys be and smell their best.The 25-year-old has been a beauty ambassador for YSL for the last two years and is starring in the brand’s latest ads for its scent MYSLF Le Parfum.
The new campaign, entitled “Born MYSLF, No Matter What,” is centered on amplifying authenticity and honors the notion of “modern masculinity.”Subscribe to our newsletter for a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.In the images lensed by fashion photographer Zoey Grossman, the out singer shows off his fit and glistening physique in black tank top while holding the sleek bottle of perfume.Behold the gloriously thirsty scent!At least Lil Nas X keeps providing us with great pics while we wait for an album.
pic.twitter.com/Z8HMEPZ6L4In addition to his musculature, the photos highlight the Lil Nas X’s impeccably groomed hair, beard and brows.The man is snatched for the gawds!LIL NAS X #YSLBEAUTY pic.twitter.com/vqeWrUx6t6Lil Nas X for YSL Beauty ?
pic.twitter.com/CwxI4EsCVZAccording to YSL, MYSLF is an “intense, masculine fragrance” that has “a long-lasting, woody-floral, & spicy vanilla bourbon fragrance born from the unexpected encounter of rich orange blossom, warm woods, spicy black pepper, and enhanced by velvety vanilla bourbon for a sensual & warm ambery trail.”You had us at intense, masculine fragrance!Lil Nas X shared the images with the caption: “Me & MYSLF (Le Parfum) for @yslbeauty.”A post shared by ☆dreamboy. (@lilnasx)Joining Lil Nas X in the YSL Beauty campaign are Mexican rapper Peso Pluma, “A Bar Song (Tipsy)” hitmaker Shaboozey, Australian singer Kid LAROI and social media influencer Vinnie Hacker.Each will appear in photos and videos expressing what it means to be a modern man in today’s society.“With their unique backgrounds and talents, they embody individuality while staying true to themselves,” YSL Beauty’s General Manager Juliette Ferrett told WWD.
