Men Dressed in Drag in Bud Light Commercial Resurfaces—'Ladies Night'
Bud Light commercial featuring four men in drag ordering the beverage at a bar has resurfaced on social media, amid the ongoing furor over the brand's recent partnership with Dylan Mulvaney.For several weeks, the beer brand has been the focus of a deeply-divided debate after sending transgender influencer Mulvaney a personalized can of its product.Earlier in April, Mulvaney shared a video on Instagram in which she explained that Bud Light had sent her a can with her face on it to commemorate 365 days of her living as a woman.
Mulvaney's Days of Girlhood video series, which charts her first year of transitioning, has been a viral success.The partnership has drawn condemnation from some social media users, who issued calls for a boycott.
Amid the backlash, musician Kid Rock shared footage of himself opening fire on a stack of Bud Light cans.Country music star Travis Tritt reacted by announcing he would no longer request any Anheuser-Busch products on his tour rider.Amid the criticism and reports of plummeting sales, some executives at Bud Light recently took a leave of absence, including marketing head Alissa Heinerscheid and Daniel Blake, who oversees marketing for Anheuser-Busch's mainstream brands.Perhaps, in part, because of the absence of social media, the reaction was decidedly different in 1993, when a Bud Light commercial was released that showed four men in drag going to a bar and ordering the beer."Tonight is ladies' night and there's a special on Bud Light," the bartender told the mustachioed quartet.The clip, which was part of a series of drag-themed ads, was this week shared on Reddit, where one user pointed out that "it's not even a trans joke.
