Wall Street Journal revealed on Tuesday that the beer brand's parent company, Anheuser-Busch, was attempting to make amends with its distributors who say they have suffered the most from the drop in sales.
Recent figures show sales volumes of Bud Light had fallen by 21 percent in the week ending April 21."All economic principles are based on supply and demand," Benny Johnson, a political columnist and member of the conservative organization Turning Point USA, said in a video on Wednesday. "If you have too much of something and you don't have any demand for it, then you're just going to have to start giving it away for free.""Now, lo and behold, we have manifested the actual reality of Bud Light giving itself away for free," he added.Those who championed a boycott of the brand have been jubilant at recent developments which appear to show Anheuser-Busch taking incremental backsteps over the controversy.
The company has faced accusations of alienating its traditional customer base. This has crystalized a broader debate about the acceptance of transgender individuals in public life.Bud Light has also faced criticism from LGBTQ+ campaigners, who have argued that by not defending the partnership with Dylan Mulvaney—a transgender woman who has charted her first year of transitioning to her over 10 million TikTok followers—it was pandering to transphobes.On April 14, Brendan Whitworth, CEO of parent company Anheuser-Busch, issued an official statement, saying: "We never intended to be part of a discussion that divides people.
We are in the business of bringing people together over a beer."Following the online boycott calls, supporters of Kari Lake, the GOP candidate for Arizona governor in 2022 backed by former President Donald.