Video of People Avoiding Bud Light in Cooler Goes Viral
transgender influencer Dylan Mulvaney a personalized can of its product.In early April, Mulvaney shared a video on Instagram in which she explained that Bud Light had sent her a can with her face on it to commemorate 365 days of her living as a woman.
Mulvaney's Days of Girlhood video series, which charts her first year of transitioning, has been a viral success.The partnership drew condemnation from a number of social media users, who issued calls for a boycott.
Amid the backlash, musician Kid Rock shared footage of himself opening fire on a stack of Bud Light cans.Country music star Travis Tritt reacted by announcing he would no longer request any Anheuser-Busch products on his tour rider.Amid the criticism and reports of plummeting sales, some Bud Light executives took a leave of absence, including marketing head Alissa Heinerscheid and Daniel Blake, who oversees marketing for Anheuser-Busch's mainstream brands.Showing apparent evidence that the furor has not died down, OutKick founder Clay Travis on Monday shared a pair of videos from the WestFest music festival."Weekend experiment," reads the conservative commentator's caption. "Beers in cooler at Nashville area event.
Pick which beer you want. No one would take the Bud Light all night long. Big issue going forward for Bud Light is many don't even want to be seen with product.
