You can watch a seven-minute free excerpt of Paramount‘s new horror flick Smile 2 online — but the grin you’ll need to plaster on your face is not included.

That’s right: The studio has pulled out yet another ad stunt, requiring watchers to hold anywhere between a light smile to a full-out Cheshire Cat leer to view the film’s first seven minutes.

Launched for Halloween, the webpage requires an age verification before users are directed to a screen asking for permissions to be granted for camera access.

Then, the screen prompts viewers to smile and hold it for the following seven minutes of Parker Finn’s follow-up to the 2022 original pic.

Read more on deadline.com

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Paramount Releases ‘Smile 2’ Clip For Free Online Viewing — But Only If You Smile Into Your Webcam For 7 Minutes Straight

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