Rina Sawayama shares powerful video for new single Hold The Girl
Rina Sawayama had shared the visuals for the title track of her second album, Hold The Girl. The track was featured on BBC Radio 1 last week, premiering as Clara Amfo’s Hottest Record In The World.
The video is set in a 19th century farmhouse, where Rina’s stuck in a time loop until she finally breaks free. The video was directed by Ali Kurr and mirrors the message of the song, which details Sawayama’s emotional breakthrough in therapy. “Hold the Girl’ was the first song I wrote for the record at the end of 2020,” said the 31-year-old, “I had gone to therapy and had a revelation, so I decided to write this song…that was the start of it.
I was crying before going into the studio to write about it.” The rest of her sophomore album demonstrates her individual sound, bending huge chart influences and blockbuster melodies to her will with precision-tuned songwriting and powerful vocals.
