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Target's LGBTQ+ Pride Range Sparks Boycott Calls After Bud Light Controversy
Target for LGBTQ+ Pride Month—which takes place every June—has provoked outrage on social media, with calls for the retailer to receive "the Bud Light treatment."The beer brand has been embroiled in controversy since the beginning of April, after it sent a commemorative can to transgender influencer Dylan Mulvaney to celebrate her first year of transitioning to a woman. The promotional move sparked calls for a boycott, and industry data shows sales of Bud Light declined more than 17 percent across the month.Several brands have been the target of condemnation from conservatives over marketing advocating for the LGBTQ+ community.