VIVA GLAM celebrates 30 years of lipstick activism
MAC has pledged to donate one million pounds to UK and Ireland charities in 2024, to commemorate 30 years of its iconic VIVA GLAM campaign.
To celebrate this milestone year for the pioneering beauty campaign, four lipstick shades are available once again and on a crusade to promote “equality for all”.
The three core shades have been renamed and have a delicious new addition, to represent the expanded four pillar mission. VIVA GLAM I is now VIVA Heart, VIVA GLAM II is VIVA Planet, VIVA GLAM III is VIVA Empowered and a brand new deep nude is VIVA Equality.
Founded in 1994, VIVA GLAM was initially created to raise awareness and funds for the education and prevention of HIV/AIDS. Drag Race host RuPaul ushered in their very first campaign back in 1994 and the concept was simple: “Put your money where your mouth is.” The first season of Drag Race even featured a challenge in which the queens wrote and filmed a commercial for Mac-Viva Glam, with Ongina memorably opening up about her HIV status on the main stage.
