Why a Bud Light Boycott in the U.S. Won't Matter
partnering with transgender influencer and activist Dylan Mulvaney. At a rally in Iowa, supporters of Kari Lake, the Trump-backed GOP candidate for Arizona Governor in 2022, refused to drink the beer brand at an open bar.The row over transgender brand ambassadors is symbolic of a wider debate about the inclusion of transgender women in female issues and spaces.
Some say transgender women should be treated the same as other women, while others say they are different and that hard-won women's rights must be protected.While transgender rights and liberties are a key issue of contention in the culture wars, one brand expert said that the potential boycotts would overall help the brands, rather than hinder them, as the U.S.
was a saturated market and many American names are looking elsewhere in the world to expand into.Eddie Stableford, a food and drink branding expert, told Newsweek that multinationals were not innovating at present, and so smaller brands were filling this gap in the market while presenting themselves as inclusive.On Sunday, Mulvaney posted a video to her 1.7 million Instagram followers in which she explained that Bud Light had sent her a personalized can with her face on it to commemorate 365 days of being a girl.
Mulvaney's Day 365 Of Girlhood video series has been a viral success and has charted her first year of transitioning.The reaction was, in some cases, rather extreme.
