TikTok and 2.8 million on Twitter since being posted on Sunday, as of 6 a.m. ET Tuesday, amid calls for a boycott of the brand over its partnership with transgender activist and influencer Dylan Mulvaney.The beer company last week faced calls for a boycott on social media after Mulvaney posted a video explaining that Bud Light had sent her a personalized can with her face on it to commemorate 365 days of being a girl.Since then, supporters of Kari Lake, the Trump-backed GOP candidate for Arizona governor in 2022, refused to drink the beer brand at an open bar at a rally in Iowa and a bar owner in Kentucky said he had noticed the drink sparking rows between patrons.The row over transgender brand ambassadors is symbolic of a wider debate about the inclusion of transgender women in female issues and spaces.
Some say transgender women should be treated the same as other women, while others say they are different and that hard-won women's rights must be protected.But while the video purports to show an act of defiance in the wake of the partnership, some have questioned whether it relates to the recent row.The ClaimIn the video, originally posted on TikTok by a biker, a crowd can be seen watching as the steamroller ploughs across pallets of beer, some of which can be seen exploding as they're crushed.
The video's caption reads: "Doing what needs to be done."The video continues, showing the steamroller repeatedly moving across the swath of crates, as crumpled cans slosh around in a pool of beer.