Bud Light Sales Drop Leaves Conservatives Rejoicing: 'Devastating Boycott'
Beer Marketer's Insights.On April 2, Mulvaney posted a video to her 1.7 million Instagram followers. In it, she explained that Bud Light had sent her a personalized can with her face on to commemorate 365 days of being a woman.
The brand faced criticism of alienating its traditional audience, and the row has crystalized a broader debate about the acceptance of transgender individuals in public life.Following the boycott calls, supporters of Kari Lake, the Donald Trump-backed GOP candidate for Arizona Governor in 2022, refused to drink the beer at an open bar at a rally in Iowa.
Meanwhile, a bar owner in Kentucky said he had noticed the drink sparking rows between patrons. Other licensed venues have withdrawn the beer from sale.The partnership has drawn public displays of anger.
Musician Kid Rock took a gun to several cases of Bud Light in a viral video, while a Republican state senator in Missouri posted a video of himself smashing a can with a baseball bat outside his state's Capitol building.Many prominent figures have also waded into the debate.
