Newsweek it "works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.

From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney."Some social media users accused the company of being too "woke." The furor follows backlash against chocolate manufacturer Hershey and whiskey brand Jack Daniels for partnering with members of the LGBTQ+ community.The backlash is part of a wider discussion about transgender rights with many states in the U.S.

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