Bud Light Brewer Puts Another Top Executive on Leave
Ad Age revealed Alissa Heinerscheid had also stepped back from her role as marketing chief for Bud Light.The beer brand has faced calls for a boycott after sending a personalized can to Dylan Mulvaney—a transgender influencer who has promoted Bud Light to her millions of social media followers—to commemorate her 365 days of being a woman.
The row has fed into a broader debate about the acceptance of transgender individuals in public life.Following the boycott calls, supporters of Kari Lake, the Donald Trump-backed GOP candidate for Arizona Governor in 2022, refused to drink the beer at an open bar at a rally in Iowa.
Meanwhile, a bar owner in Kentucky said he had noticed the drink sparking rows between patrons. Other licensed venues have withdrawn the beer from sale.The partnership has drawn public displays of anger.
Musician Kid Rock took a gun to several cases of Bud Light in a viral video, while a Republican state senator in Missouri posted a video of himself smashing a can with a baseball bat outside his state's Capitol building.Many prominent figures have also waded into the debate.
