Bud Light Sales Down Again in Latest Week Since Boycott Calls
Bud Light were down again in the week ending on May 27, according to recent data. It shows that the company is still being affected by the backlash surrounding its sponsorship deal with trans influencer Dylan Mulvaney.Newsweek has seen Bud Light suffered a 23.9 percent drop in sales and a 27.8 percent tumble in volume year-on-year in just over a week, ending on May 27.
This is according to Bumps Williams Consulting's (BWC) monthly industry report. The decline was overall much less steep than the one reported by the company in the previous week, when, according to BWC, it lost 25.7 percent in sales and 29.5 percent in volume.The improvement, though minimal, was reflected by other major brands owned by Bud Light's parent company Anheuser-Busch, according to BWC, including Budweiser, Michelob Ultra, Busch Light and Natural Light.Bud Light and Anheuser-Busch were hit by widespread criticism from conservative customers in early April after offering a paid sponsorship deal to Mulvaney.
She is a trans activist and influencer who rose to popularity through her TikTok series "365 Days of Girlhood," dedicated to documenting her transition journey.Budweiser's sales dropped by 8.5 percent year-on-year in the week ending on May 27, while Michelob Ultra's sales remained flat at -0.1 percent.
Sales for Busch Light, Natural Light, and Stella Artois dropped by 3.0 percent, 1.5 percent, and 3.0 percent respectively.The week before, ending on May 20, sales had dropped by 11.1 percent for Budweiser; 3.8 percent for Michelob Ultra; 5.2 percent for Busch Light; 4.9 percent for Natural Light; and 2.7 percent for Stella Artois.In its report, BWC says that the improvement of Bud Light and the other Anheuser-Busch brands compared to the previous.
