The Chosen has become the latest target of boycott calls from a faction of conservatives after an LGBTQ+ Pride flag was spotted on the Christian historical drama's set.Distributed internationally by Lionsgate Television, The Chosen is the first multi-series show that traces the life, death and resurrection of Jesus of Nazareth.
Some $45 million—mostly through crowdfunding—was spent on the first two seasons of the production. A third season premiered in December and concluded in February.While The Chosen has garnered largely positive reviews, it is now facing criticism and boycott calls for the presence of an LGBTQ+ Pride flag that was spotted in behind-the-scenes footage of the show's upcoming fourth season.In recent months, the number of large U.S.
brands being targeted with boycott calls has grown dramatically, as a host of different companies unveil products supporting Pride Month, which takes place every June.
Companies supporting the LGBTQ+ community outside of Pride Month have also faced backlash from conservatives.Bud Light was initially targeted in April for a small branded partnership it did with transgender influencer Dylan Mulvaney.