AHF calls out ‘judgmental’ move to refuse safer sex, testing billboards
AIDS Healthcare Foundation billboards featuring a condom-covered banana with the “Just Use It” slogan and the “useacondom.com” URL, part of the organizations continuing efforts to promote condom use and free HIV testing, will only appear in Los Angeles after several national out-of-home advertising companies refused the artwork, according to a statement issued today by AHF.
A second AHF ad promoting free HIV testing will appear in 32 cities in 15 states, including Dallas. This ad, called the “bullboard,” features a giant bull’s head with the words “No Judgmental Bull” and the URL “freeHIVtest.net.” The URL steers people to a searchable location-finder, according to the AHF statement, which noted that bational billboard companies also balked at the original version of this ad which read “No Judgmental Bullsh*t,” forcing AHF to omit the end of the word.
Michael Weinstein, AHF president and cofounder, criticized the advertising companies for refusing the two billboards, saying, “It’s judgmental bull that we can’t run an ad with a condom-clad banana.
It’s just a piece of fruit. “We may be moralistic in attitude, but the rising rates of STIs in Texas prove we are hedonistic in behavior,” Weinstein continued. “We need blunt advertising to get the point across.
