Big D reality
Jenny Feterovich, right, and her wife, Raisa, with their sons on the beach. The two women are the producer/director team behind Start Up (Courtesy photo) TV producer Jenny Feterovich talks filming the new season of ‘Start Up’ here in DFW with her wife RICH LOPEZ | Staff writer Rich@DallasVoice.com The five-time Emmy-nominated series Start Up premieres its 12th season Saturday, Sept.
28. But this time out, the show has some Big D flair. The show profiles area entrepreneurs with compelling stories who have reshaped or created industries and, in doing so, have had an impact on their communities.
Other seasons have been spread across large areas like the West Coast, but for season 12, it’s all Dallas-Fort Worth. “Choosing to produce an entire season in one location is a decision we don’t take lightly, and when it came to selecting Dallas-Fort Worth, the choice was clear,” producer Jenny Feterovich said in the season announcement. “The region offers a unique blend of big-city resources and a strong sense of community, which is exactly the kind of environment we want to highlight on Start Up,” she said. “DFW’s rich tapestry of cultures, industries and people makes it the perfect backdrop for sharing diverse business journeys.
Whether it’s a cutting-edge startup or a family-owned business with deep roots in the area, DFW has it all.” As the show took shape here in North Texas, Feterovich and the Start Up team discovered they had an embarrassment of riches.
