Boycott Hershey's Calls Over Trans Woman in International Women's Day Promo
International Women's Day advertising campaign in Canada.The chocolate manufacturer brought back its SHE bar for a third time on March 1, to "shine a light on the women and girls who inspire us every day."In Canada, this is being branded as HER, with bars featuring the faces of five women chosen to be part of the campaign.One of those chosen for the promotion is Fae Johnstone, a transgender rights activist, who said they were "honoured" to be featured."I grew up with few trans role models.
Many young trans folks haven't met a trans adult," Johnstone wrote on Twitter. "I hope this campaign shows trans girls they can dream big and change the world too."Newsweek has contacted Hershey's and Johnstone for comment.The chocolate's out of the wrapper!
Honoured to be featured in this campaign by @Hersheys Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers.
https://t.co/0s9uh8MvHv pic.twitter.com/jdXNJfcZmoJohnstone's inclusion in the campaign has prompted outrage from some, who accused the company of sidelining biological women."You get the feeling that these companies *always* despised women -- they were just waiting for the right moment to stick it to us," Abigail Shrier, author of Irreversible Damage: The Transgender Craze Seducing Our Daughters, tweeted. "Here's the thing about real women, Hersheys: we have long memories."You get the feeling that these companies *always* despised women -- they were just waiting for the right moment to stick it to us.Here's the thing about real women, @Hersheys: We have long memories.
