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Cartier insists this Chinese commercial featuring an implied gay couple is actually a father and son

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Famed jeweler Cartier has ignited a bizarre conversation over a new ad airing in China.The commercial shows two men of similar age exchanging what appear to be commitment rings, yet advertisers claim the couple is actually father and son.CNN reports the ad in question runs about 60 seconds, and was released to promote China’s Qixi Festival on August 25, the Chinese equivalent of Valentine’s Day.The commercial shows both heterosexual and same-sex couples in romantic embraces exchanging rings.

Text over the final moments of the ad reads, “How far would you go for love?”Yet photographs from the ad captioned on the Chinese jewelry website Tmall specify that the same-sex couples have a platonic relationship.“Mutual understanding beyond words..

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