Bud Light Powerless to Stop Backlash Against Company—Marketing Strategist
Newsweek that jumping on trends and social justice campaigns could appear "inauthentic" for a beer company steeped in American history.Since Dylan Mulvaney posted to her social media followers that Bud Light had sent her a personalized can with her face on to mark 365 days since her transition, the brand has faced criticism of alienating its traditional audience, and the row has crystalized a broader debate about the acceptance of transgender individuals in public life.Following the online boycott calls, supporters of Kari Lake, the Donald Trump-backed GOP candidate for Arizona governor in 2022, refused to drink the beer at an open bar at a rally in Iowa.
Meanwhile, a bar owner in Kentucky said he had noticed the drink sparking rows between patrons and other licensed venues have withdrawn the beer from sale.The partnership has drawn public displays of anger.
Musician Kid Rock took a gun to several cases of Bud Light in a viral video, while a Republican state senator in Missouri posted a video of himself smashing a can with a baseball bat outside his state's Capitol building.The debate over the partnership has also attracted commentary from many prominent figures, including Donald Trump Jr.
