Some conservative commentators and celebrities have called for a boycott of Bud Light after the beer was featured in a social media promotion by a transgender influencer, Dylan Mulvaney.

Ms. Mulvaney is popular on TikTok, where she has more than 10.8 million followers and has been documenting her transition online.

The controversy began on April 1, when she posted a video on her Instagram account, where she has 1.8 million followers, to promote a Bud Light contest.

Ms. Mulvaney, 26, celebrated one full year of her “Days of Girlhood” series in March with a live show at Rockefeller Center called “Dylan Mulvaney’s Day 365 Live!” Her Bud Light promotional post is less than a minute long and is mostly about a $15,000 giveaway that the company sponsored during March Madness.

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