Twitter on Saturday.Alissa Heinerscheid, Bud Light's marketing vice president, took a "leave of absence" and will be replaced by Budweiser Global Marketing Vice President Todd Allen, Ad Age reported on Friday.
Heinerscheid was behind the Bud Light's ad campaign with Mulvaney, which outraged conservatives and MAGA supporters.Bud Light, a prominent beer brand whose parent company is Anheuser-Busch, has been shunned by conservatives after Mulvaney shared a sponsored video on her Instagram account announcing that Bud Light had sent her a customized beer can with her face on it.
The beer can was sent to Mulvaney in celebration of her 1 year anniversary since her transition, but the company's support of Mulvaney received backlash from some conservatives who took the post personally and boycotted the product in response.We called for her firing and she’s gone!
Go Woke Go Broke! pic.twitter.com/XjmeG5d0hLThe row over transgender brand ambassadors is symbolic of a wider debate about the inclusion of transgender women in female issues and spaces.