McDonald’s becomes latest major company to roll back DEI efforts
McDonald’s on Monday became the latest company to roll back certain diversity, equity, and inclusion efforts, announcing plans to sunset “aspirational representation goals” and DEI requirements for suppliers while “pausing” participation in external surveys like the Human Rights Campaign’s Corporate Equality Index.
In an email, leadership said the changes come amid “the shifting legal landscape” following the U.S. Supreme Court’s ruling in the 2023 affirmative action case Students for Fair Admissions v.
Harvard and after benchmarking with “other companies who are also re-evaluating their own programs.” Among these are Ford Motor Company, Harley-Davidson, Molson Coors, Lowe’s, and Tractor Supply, each announcing plans within the last year to curb investments in DEI programs, including those focused on LGBTQ employees and communities.
Conservative activist Robby Starbuck has claimed credit for these decisions, though the nature and extent of the influence exerted by his campaigns targeting individual corporations’ DEI activities is not clear.
