the designer clothing brand Burberry has sparked an array of criticism from many conservative individuals."@Burberry's latest ad is promoting young physically healthy women getting double mastectomies," the Libs of TikTok Twitter account wrote, sharing a screenshot of the advertisement..@Burberry’s latest ad is promoting young physically healthy women getting double mastectomies.
pic.twitter.com/XcmwD1SdatThe tweet from Libs of TikTok came shortly after Burberry shared the new advertisement campaign, titled "B:MINE," on Instagram.The advertisement appears to show two individuals hugging and touching their heads together.
One of the individuals in the advertisement appears to have scars from a double mastectomy, a procedure that can be used to remove cancer or for those transitioning genders.A number of other conservative Twitter users also reacted to the new advertisement campaign, many of which were critical.Twitter user Kingsley Cortes, who works for the social media site Gettr, shared photos of an old Burberry campaign and the new one and wrote, "Burberry then.
Burberry now."Burberry then. Burberry now. pic.twitter.com/V4RZzFTvlsTwitter user MORGONN, a political commentator, also shared a screenshot of the advertisement and wrote, "This makes me not want to buy Burberry."This makes me not want to buy Burberry pic.twitter.com/m8k1WZlb4SSimilarly, Twitter user @CoClarified wrote, "Hmm, well making your customers throw up in their mouths isn't my idea of solid marketing, but you do you @Burberry."Hmm, well making your customers throw up in their mouths isn’t my idea of solid marketing, but you do you @Burberry pic.twitter.com/TszWm0reZvThe conservative legislative action committee Concerned Women for America also.