this Halloween, the LGBTQ+ community is celebrating the spooky season with a viral meme dubbed, "I Hate Gay Halloween".While Halloween celebrators traditionally sport scary outfits, the community is embracing obscure pop culture moments and sharing these looks across social media.
Costumes range from Lana Del Rey's recent wedding to an alligator tour guide, to tributes to pop queen Chappell Roan's lyrics.Riani Kenyon, an anthropologist and behavioral analyst at Canvas8 brand consultancy, explained the phenomenon to Newsweek"This year's 'I Hate Gay Halloween' meme, where people joke about the wildly specific costumes, highlights the fun of 'getting the reference.' The phrase has gone viral, with participants humorously bemoaning their commitment to costumes that only others 'extremely online' might recognize."Yet, this tongue-in-cheek approach to Halloween celebrates queer culture's inclusivity, making space for everyone—no matter how niche or unconventional the reference," she explained.Here's a roundup of the best viral costumes from social media:Motti (@motticomedy), a Brooklyn-based writer, shared a look referencing Roan's hit "Casual," which explores the pain of a situationship with a non-committal partner.The woman embodies Roan in a pink sparkly cowboy outfit, while Motti channels the "passenger seat" featured in the song.
Their post garnered 5.1 million views and 280,000 likes, with one viewer commenting: "Their creativity is unmatched!"i hate gay halloween, what do you mean you’re chappell roan and a passenger seat?
pic.twitter.com/mI9zPRwTD5Cache Merrill, the founder of Zibtek told Newsweek: "Differently from regular Halloween festivities, participants of 'Gay Halloween' use camp, outrageous costume pieces, and a cheeky sense of humor about what even goes as a costume in the first place.