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Prepare your rental property for the back-to-school market

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As we approach August and September, the rental market in Washington, D.C. undergoes a significant transformation. The supercharged demand earlier in the year resulting from the influx of families wanting to move in before the new school year and higher ed students returning for their studies starts to wane.

For landlords, this period is a crucial time to ensure their properties are appealing and priced competitively. A well-prepared rental property can make all the difference in securing a successful lease.

Here are some tips to help you get your property ready for the back-to-school season. Be Wise, Compromise: Navigating Pricing Strategies The adage “Be Wise, Compromise” rings especially true as we head into August and September.

It’s a period where strategic pricing becomes critical to stand out among a glut of rentals on the market and the tendency to “fire sale.” The rental market demand starts slowing down in August, but it is taking steep hits by September.

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