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Remembering 49ers legend Roger Craig’s iconic (& cursed) Calvins ad

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five Super Bowl titles. The 49ers’ Hall of Fame QB, Joe Montana, was the star of the show. But arguably his brightest co-star was Roger Craig, the electric running back who broke records and won rings.

Subscribe to our newsletter for a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.Craig also broke our minds… when he put his full body on display for subscribers of the Bay Area’s two biggest newspapers, the San Francisco Chronicle and San Francisco Examiner.

Both publications ran a three-quarter page spread three-time Super Bowl champ wearing nothing but his Calvins. The ad was for Macy’s, and was apparently approved by Calvin Klein himself.

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