Statements of Solidarity: GAY TIMES launch Trans Day of Visibility campaign as collective stance against prejudice
Ahead of Trans Day of Visibility (TDOV) on 31 March 2023, GAY TIMES has launched a nationwide campaign titled Statements of Solidarity that offer messages of seeing, acknowledging and supporting the transgender community across the United Kingdom.
The work is created in partnership with global creative agency WongDoody, and leads with bold statements that acknowledge the oppression trans people still face, while also celebrating the community’s resistance and progress in the face of such aggression.
The campaign takes influence from movements that created art as activism. Using the iconic work of ACT UP! (AIDS Coalition to Unleash Power), which started in 1988, as a catalyst, the series is intended to intervene in public and advertising spaces to disrupt the flow of normal day to day thoughts and life.
The artworks use a WongDoody custom-created font inspired by queer and trans placards seen at protests over the last 30 years, showcasing how the letters, along with the words written, hold decades of historical connotations for the LGBTQ+ community and the GAY TIMES readership.
