Target's 'Gay Nutcracker' Christmas Ornament Sparks Backlash
Target have become deeply polarized after a Fox News report—but seemingly not because of the culture war over inclusive merchandise."Gay nutcracker, complete with a rainbow hat, a trans flag—full price, $12, but right now it's on sale for $8," Fox News host Jesse Watters told viewers with a smirk on Thursday night. "Target also sells Santa ornaments, but Target Santa is in a wheelchair and is Black." The retailer also sells white Santa ornaments, and a white version of the Santa in a wheelchair.Target was one of several brands to face a backlash and calls for a boycott earlier in the year over its LGBTQ+ Pride range, being accused of going "woke." While experts have said such corporate advocacy provides an opportunity for brands to appeal to consumers in new markets, critics have accused companies of alienating their traditional customer base.The nutcracker ornament Watters was referring to is painted with a rainbow motif and is holding the "progress" Pride flag, which merges the traditional LGBTQ+ flag with others representing transgender individuals and Black and brown people in the community.
As of 4 a.m. ET, reviews of the product on Target's website were split between 53 percent giving five stars and 47 percent giving one star.Another nutcracker ornament, designed by Kurt Adler and retailing for $47.50, is pictured holding the traditional LGBTQ+ Pride flag.
