Grassroots Boycotts Against Woke Corporations Are Working | Opinion
introducing its line of "tuck-friendly" swimsuits, Target has lost billions of dollars in market cap. Bud Light's inexplicable choice to partner with Dylan Mulvaney, the biological male whose massive social media presence is devoted to claiming "girlhood," was such a disaster for the company that it is now struggling to give beer away for free.For years, woke corporations have been at the forefront of every new innovation in the LGBTQIA2S+ space, plastering their stores with the latest iterations of the increasingly busy pride flag.
But until now, they suffered few or no consequences in the marketplace. Many of these companies even waded into the political process and threatened to economically destroy states that had passed legislation deemed too "extreme" by the alphabet mafia.Before today, conservatives weren't able to muster much of a response.
It wasn't just one company, it was all of them—or so it seemed. What were those on the Right supposed to do? Boycott everything?But now the balance has shifted.
A few high-profile controversies, and their economic consequences, have suddenly forced every major company to start rethinking their strategies.
