Nike's collaboration with transgender activist Dylan Mulvaney, who also sparked controversy after announcing a partnership with Bud Light.The backlash against Bud Light has raged on for nearly two months now as some customers continue to boycott the brand across the United States.
Other brands, including LEGO and retail giant Target, have faced similar controversy. After Target released its line of LGBTQ+ Pride Month merchandise, critics called for the company to receive "the Bud Light treatment."Though Kortram's Calvin Klein spot debuted almost a year ago, angered social media users have referred to it as the clothing company's "new ad." Kortram and his partner, Jamile posed as part of Calvin Klein's "This is Love" Pride campaign, Kortram said on Instagram at the time."Nothing like a bit of flab and excess bulges to sell a product," wrote Twitter user Miss Jo.Conservative influencer Xaviaer DuRousseau also insulted Kortram and Jamile's weights while bashing their Calvin Klein ad, writing on Twitter: "Does Calvin Klein really think that these are the models we want to see?
Wearing @CalvinKlein should make you feel attractive and comfortable—not like you're obese and mentally ill. This is how companies go BROKE."A number of people compared the ad campaign to Bud Light's collaboration with transgender influencer and activist Mulvaney after the beer company sent her a commemorative can with her face on it to celebrate a year of womanhood.