Video of Bud Light 'Removed Completely' From Bar Goes Viral
Twitter, as the beleaguered brand continues to face the fallout over its marketing partnership with Dylan Mulvaney.The Anheuser-Busch brand has seen its popularity plummet in recent months, after transgender influencer Mulvaney unveiled a small partnership with Bud Light on April 1.
In a video posted to Instagram, Mulvaney said Bud Light had sent her a can with her face on it to commemorate her 365 days living as a woman.A number of conservative activists subsequently led a boycott of Bud Light, with musicians Kid Rock, Travis Tritt and John Rich joining those who spoke out against the brand after the collaboration.
Meanwhile, some in the LGBTQ+ community slammed the company for not defending its ties with Mulvaney.Since the calls for a boycott began almost four months ago, Bud Light has seen a drop-off in domestic sales.
Revenue remains consistently below what it was at the same time in 2022. The company has also lost its crown as America's most-popular beer, with Mexican rival Modelo Especial now in the U.S.
