Dylan Mulvaney Recovers One Year After Bud Light Controversy
Dylan Mulvaney and Bud Light.Last April, Mulvaney shared a video to her Instagram account showcasing a brand deal with Bud Light, including a customized can of the beer to promote her transition to womanhood.
The partnership sparked widespread backlash against Bud Light, mainly by conservatives who criticized the brand's decision to partner with a transgender individual.Bud Light and its parent company, Anheuser-Busch eventually distanced themselves from Mulvaney."This was the result of one can.
It was not made for production or sale to general public. It was one post, not a formal campaign or advertisement," Anheuser-Busch inBev CEO Michel Doukeris said last May.However, a year after the partnership and subsequent boycott of Bud Light, Mulvaney has continued to partner with other brands and even garnered some awards for her 365 Days of Girlhood video series, to showcase her gender transition.
In 2023, a case study from Press Books found that at the time of posting the initial video with Bud Light, Mulvaney had over 1.8 million followers on Instagram and roughly 10 million on TikTok.
