FAQ: What you need to know about DCS Card Centre and its shift from just a card issuer to a fintech provider
SINGAPORE: DCS Card Centre, formerly known as Diners Club Singapore, is back in the spotlight following Member of Parliament Tin Pei Ling's announcement on Monday (Oct 2) that she will lead strategic partnerships and business development at the financial institution.The MP said in August she was leaving her position at Grab, seven months after attracting public scrutiny and questions over a possible conflict of interest.Here is what you need to know about DCS and how it is rebranding itself, after years of losing market share to competitors like American Express, in a bid to meet the changing demands of consumers, merchants and corporations.DCS has a storied history in Singapore, with its beginnings as an exclusive franchisee of United States payment services company Diners Club International and issuing Diners Club cards exclusively."Diners Club Singapore was actually one of the pioneers of cashless payments in Singapore when it launched the first charge card back in 1973," said CEO Karen Low in a press release in August this year.
A 1989 report in The Business Times said there were 28,000 Diners Club card members in Singapore at the time, but its market share eroded in the 1990s and 2000s as other players like Visa moved ahead with more attractive promotions and rewards.
In July 2021, Singapore-based electronic payment solutions provider Ezy Net fully acquired Diners Club Singapore from Malaysian investment holding company Johan Holdings for S$103.6 million (US$75.4 million).
Before the sale, Diners Club Singapore and its subsidiary DinersPay DPPL recorded combined losses of US$656,000 in 2018, US$5.2 million in 2019 and US$3.04 million in 2020, The Edge Malaysia website reported.
