Bud Light Suffers Fresh Sales Blow
Anheuser-Busch InBev recorded a 14 percent revenue fall in the United States from July to September, according to its latest quarterly results.Conservative campaigners have been boycotting Bud Light, until recently America's most-popular beer brand, in response to its collaboration with transgender influencer Dylan Mulvaney earlier this year.
On April 1, Mulvaney shared video of herself drinking from a personalized Bud Light can, which had been sent to celebrate her "Day 365 of Girlhood," as part of a promotion with the company.In response, activists vowed to stop buying the brand and released footage of themselves destroying crates of Bud Light in a variety of ways.
These included running them over with a tractor and shooting them with an artillery gun.Anheuser-Busch's third quarter figures show a 14 percent decline in U.S.
revenue, along with a 17 percent fall in sales to American retailers, similar to the figures it recorded for the second quarter between April and June.
