Harris’s online image redefined by queer fans on social media
Earlier this month, as speculation grew over whether President Joe Biden would withdraw from the 2024 race, a video featuring a supercut of footage of Kamala Harris alongside audio and visuals from Charli XCX’s new album, Brat, went viral on social media.
The post was neither the first nor the last of its kind. Hours after Biden’s announcement on July 21 that he would step aside to back his vice president’s historic bid for the nomination, a photo was circulated on X of men wearing matching cropped tees in Brat green (hex code: #89CC04) that were emblazoned with Kamala’s name in the album’s Arial Narrow typeface.
Minutes after the photo was shared with the caption, “BRAT Kamala shirts already on Fire Island. The gays move SO FAST,” the artist herself weighed in, posting “kamala IS brat.” The vice president then followed Charli XCX on social media and a Brat-themed banner image was uploaded to Kamala HQ, the campaign’s official, newly rebranded rapid response page on X.
Over the next week, as they covered the convergence of support for Harris among Democratic Party officials, delegates, donors, and elected officials, news organizations directed their attention, too, to the groundswell of online support for her candidacy, which inevitably meant confronting questions like what exactly was meant by proclamations that Kamala is Brat.
