How Dylan Mulvaney's Career Has Soared Six Months Since Bud Light Boycott
Dylan Mulvaney's career.The transgender influencer became the target of a conservative mob after she was sent personalized, not-for-sale cans of Bud Light with her face on them.
The gift was supposed to mark the one-year anniversary of her gender-affirming transition, but became the spark in an ongoing culture war that has seen increased rhetoric against LGBTQ+ people.Conservatives called for a boycott of the brand.
Mulvaney spoke about receiving death threats for her relationship with Bud Light, which also included posting promoted content for the beer brand's March Madness campaign.Despite the dark times, Mulvaney has seen her star rise from landing lucrative sponsorship deals to gracing magazine covers, and she has well and truly claimed her role in the cultural zeitgeist.Mulvaney rose to fame as a prolific TikTok poster where she documented her gender-affirming transition and culminated in the documentary, 365 Days A Girl, but shortly after that came the Bud Light fiasco.Even though she was under a lot of pressure from anti-transgender people, Mulvaney went on to score partnership deals with major brands such as Nike, Kate Spade and Ulta Beauty.Mulvaney has also worked with Lady Gaga's Haus Labs cosmetics company, skincare line CeraVe, MAC, KIND Snacks, KitchenAid, Ole Henriksen, Instacart, K18, Aritzia and Rent the Runway.But that's not all.
