Travis Kelce Bud Light Sweepstakes Ad Sparks Backlash
Bud Light, as the beer brand faces ongoing calls for a boycott.The Kansas City Chiefs tight end featured in a promotion for the Bud Light sweepstakes, in which he sported a diamond chain and bespoke beer can pendant.
Bud Light shared the video of Kelce holding the chain up and smiling toward the camera, but some anti-LGBTQ+ conservatives weren't happy with him.Bud Light has been under fire since March when it celebrated transgender influencer Dylan Mulvaney's gender affirming transition anniversary by sending her personalized cans of beer, not for sale to the public.
The brand also hired Mulvaney to promote its March Madness campaign."Two words: Friendship. Chains. Tag a 21+ friend with #Sweepstakes in the comments for the chance to win a pair of these," Bud Light captioned the post on social media.Some people on X, formerly Twitter, were not impressed."No f***** way!
Kelce being the biggest sellout of 2023 was not on my bingo card. Hope Chiefs lose every game!" tweeted one person.Another added: "Shame on you @tkelce and go out of business @budlight."And a third wrote: "And Kelce goes super duper woke.
