Everett Hamilton was running an event planning business 23 years ago and realized that at the core of his work, he was a publicist.
According to him, event planning and public relations are both meant to accomplish one goal – connection. So, he started Octane Public Relations & Advertising and has since worked to connect the world to the diverse stories unfolding in Washington, D.C. “What I found was that a lot of the work I was doing on the events side intersected with communications,” he said.
Now, with more than two decades of experience and a team that is steadily growing, he doesn’t have to be as hands-on with running the company.
He credits his COO, Marcelle Brawner, and her two-person team with handling the everyday functions like payroll, bills, and other operating tasks.