How Bud Light Sales Are Faring Six Months Since Devastating Boycott
Dylan Mulvaney first posted a video on Instagram featuring a personalized can from the beer brand and sparked a mass conservative boycott.
On April 1, Mulvaney shared a video of herself drinking from a Bud Light can. She showed the one with her face on it that she had been sent to celebrate her 'Day 365 of Girlhood', as part of a promotion with the company.The move enraged right-wing activists who launched a boycott.
Some conservatives shared footage on social media of them destroying Bud Light products using an array of dramatic means. This included running crates over with a tractor and shooting at them with an artillery gun.The most-recent data from Bernstein in the week ending September 9 saw Bud Light with an 8.9 percent share of the U.S.
beer market. This was down from 12 percent immediately before the boycott began.In the four weeks to September 9, Bud Light sales declined by around 30 percent in both volume and dollar value, compared to the same period a year ago.
