The 24-year-old YouTuber and beauty guru unveiled the first products from his line on Monday (August 7) and got together with some famous friends later that day to properly mark the occasion.

He looked chic in a gray bodysuit, which let his rainbow-bright makeup really shine. He pulled off the graphic glam using some of his Create Paints, which come in 10 colors and dry down from a cream to matte formula. Keep reading to find out more… The content creator wasn’t the only one to show off a bright look on the red carpet, either! JoJo Siwa matched him with an equally bright and sparkly graphic look.

Other stars in attendance included Gabriel Zamora, Kerri Colby, Patrick Star, Laura Lee, Gottmik and Teala Dunn. James‘ parents Christie and Skip Dickinson were also there to support their son!

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