Jordan Peterson's Reason for Why Joe Rogan Is 'So Successful' Goes Viral
The Joe Rogan Experience.Rogan started the podcast on YouTube back in 2009. By 2015, it had grown to become one of the world's most popular podcasts, regularly pulling in millions of views.In December 2020, Rogan signed a licensing deal with Spotify for the platform's exclusive rights to broadcast the podcast.
The deal was widely reported at the time to be worth $100 million, although The New York Times reported in February 2022 that the true number for the three-and-a-half-year deal was "at least" $200 million.While Rogan has faced backlash over the years for some of the views shared by the host and his guests on certain episodes, the former Fear Factor presenter remains the jewel in Spotify's crown with the most listened-to podcast.Canadian psychologist and media personality Peterson, who has been a guest on Rogan's podcast on a number of occasions, sought to explain the recipe of the broadcaster's success in a video that has gone viral on social media."So one of the reasons Joe Rogan is so successful, by the way, is that that's what Joe does—he just asks questions," Peterson said in the clip. "He isn't trying to get something from his guests.
He's not trying to become more famous. He doesn't need any more money."There's no instrumental utilization of language in his discourse.
He's just a humble lunkhead, in the most profound sense, who would like to know more than he knows, and who asks all the stupid questions he can think up."And it turns out that he's actually very, very smart and very well educated now after talking to hundreds and hundreds of people and listening," Peterson went on. "And so the stupid questions he asks aren't stupid, and they're questions that are shared by virtually everyone who's listening..
