Target Vows To Review Pride Range As Boycott Hits Sales
Target fell by 4.8 percent during the second quarter of 2023 according to its most recent earnings report, as the company was boycotted by people angry about the company's Pride Month range, some of which appeared to be marketed at children.Target's chief growth officer Christina Hennington told reporters the company still plans to celebrate Pride Month in 2024, but will do so with "modifications" following this year's backlash.Conservative activists have targeted a number of major corporations with boycott campaigns over the past few months in response to their policies related to LGBTQ+ rights and visibility.
Most notably Bud Light was boycotted after partnering with transgender influencer Dylan Mulvaney.Target's second quarter sales decline of 5.4 percent was spread between a 4.3 percent fall in store sales, and a 10.5 percent reduction for digital sales, according to the latest report.
