Jamie Windust Britain queer Diversity community innovations Digital inclusion Jamie Windust Britain

The digital fashion disruptors gleefully prising tech from gatekeepers’ hands

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Get to know the Institute of Digital Fashion, the architects of a new digital culture with diversity and inclusivity – and zero tech bros – at its heart.

WORDS BY JAMIE WINDUST HEADER IMAGE IODF TEAM MEMBERS – NOOR DHANJU, PARKER GIBSON, IODF CO-FOUNDER AND CEO LEANNE ELLIOTT YOUNG, IODF CO-FOUNDER AND CREATIVE DIRECTOR CATTYTAY WEARING 001 IODF COLLECTION Welcome to Queer By Design, a new monthly column by Jamie Windust.

Here, Jamie profiles emerging designers about the intersections of style, identity and expression and how these factors inform their creative practice.  Helmed by Leanne Elliot-Young and Catty Tay, The Institute of Digital Fashion (IoDF) are self-professed “architects of a new digital culture”, with their sights set on creating a world that “utilises digital advances to drive inclusivity and diversity”.

Working with brands such as Prada and Nike, the institute creates bespoke creations by manually adapting fabric properties – creating garments which truly defy convention.

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