A Definitive Guide to All the Weird Internet Memes in Ron DesSantis’ Anti-LGBTQ Rights Ad
politico.comOver Fourth of July weekend, Florida Gov. Ron DeSantis’ presidential campaign drew fire from across the political spectrum after it shared a bizarre, 1-minute-and-13-second video hyping the Florida governor’s hardline opposition to LGBTQ rights.
The video, which was created by an anonymous account and shared on Twitter by the DeSantis campaign’s “rapid response” team, has been skewered by critics on both the left and the right for its homophobia and transphobia.
But commentators also fixated on another element: It’s just plain weird, a video that is largely unintelligible to someone who hasn’t spent too many hours on the darker corners of the internet.The clip, which was tweeted by DeSantis’ team with the message “To wrap up ‘Pride Month,’” opens by attacking former President Donald Trump for his past support of LGBTQ people, setting pictures of Trump shaking hands with Caitlyn Jenner and holding a pride flag against upbeat techno music.
But 23 seconds in, the video takes a turn. The upbeat techno music is replaced by an ominous base tone. Clips of DeSantis fade in and out, intercut with a series of seemingly random images: DeSantis with red lightning bolts emerging from his eye sockets; a black-and-white photo of a chiseled bodybuilder; pictures of Hollywood anti-heroes.
